I had the pleasure of mixing Alice in Chains August 21st acoustic set live at the Space Needle for SiriusXM. Then mixed their live performance at the Crocodile Cafe on August 24th, the day their new album “Rainier Fog” was released.
Now here they are again with new single Never Fade and video to go along with it. Produced by Nick Raskulinecz, Engineered by(myself) Paul Fig, Mixed by Evil Joe Barresi.
As Taylor Fields from iHeart Radio says:
Alice In Chains is continuing their story from their “The One You Know” music video, with their official “Never Fade” visual.
The cinematic “Never Fade” music video picks up right where the storyline in “The One You Know” left off with the same two characters as we learn more about who (or rather what) they really are. And the visual ends open ended, which means that the story is likely to continue in the band’s next music video.
Alice In Chains’ William DuVall explains of the Adam Mason directed visual, “The ‘Never Fade’ video is a continuation of the ‘The One You Know.’ The full story will gradually be revealed. For now, check out what we love to do best – play live, and tell a story with our music.”